Lucy The Caterpillar – Crawl-a-thon
Lucy the caterpillar was designed to keep kids engaged on exhibition stands while mom and dad have a chance to talk to reps about various Pampers products. Shine Interactive, made this vision come to life in association with BigBrave.
The game was designed to be a craw-a-thon challenge where kids can crawl with Lucy to the finish line. Purely for fun, and kids being kids, they were more intrigued with Lucy talking to them!
